WHY WE INVESTED: REFLECTIZ
THE WEB EXPOSURE CRISIS: THE HIDDEN THREAT IN MODERN WEBSITES
As digital transformation accelerates, organizations are rapidly expanding their web presence, integrating third-party tools, marketing tags, remote services, CDN repositories, open-source components, and content to create seamless online experiences. But with this growth comes a silent, escalating threat: unmanaged web exposure across an ever-expanding attack surface.
Despite heavy investment in server-side protection, companies remain dangerously exposed to web-based threats like Magecart attacks, digital skimming, JavaScript injection, supply chain vulnerabilities (like Log4J), and Shadow IT risks that operate silently through third-party scripts and unmonitored web components. Most security tools today fail to monitor or protect this critical attack surface, leaving gaps in even the most mature cybersecurity programs.
From finance to healthcare, compliance-driven industries are now facing pressure to meet rising privacy and regulatory standards (like PCI-DSS v4.0, HIPAA, GDPR, and CCPA). Yet traditional exposure management tools aren’t built to monitor the dynamic, fast-evolving nature of modern websites, especially across the entire web environment including third-party dependencies and shadow IT.
LEGACY TOOLS LEAVE A BLIND SPOT
Web security incumbents often require intrusive JavaScript deployments that introduce performance trade-offs, create operational friction, and add privacy risks. These solutions offer only partial visibility and operate reactively, often discovering issues after they’ve already caused damage. Meanwhile, general exposure management tools focus on internal infrastructure or server-side risks, leaving websites vulnerable to the expanding web attack surface that attackers increasingly target.
The modern attack surface keeps expanding as websites utilize dozens of third-party apps, remote services, CDN repositories, and open-source tools. You can't protect what you can't see - and most organizations have no comprehensive visibility into their web dependencies.
The market is demanding Web Exposure Management that’s real-time, privacy-preserving, and frictionless. Reflectiz delivers exactly that.
REDEFINING CLIENT-SIDE WEB EXPOSURE MANAGEMENT SECURITY
Reflectiz is a platform that delivers comprehensive Web Exposure Management, providing continuous monitoring and visibility across your entire web environment - from third-party apps and remote services to CDN repositories and open-source tools. Purpose-built for modern websites, Reflectiz deploys a fully agentless, zero-impact solution that requires no code changes or script injection, which is a critical differentiator for speed, scalability, and compliance.
At the core is their proprietary Explorer web crawler, developed over six years to simulate real user behavior across thousands of websites. It mimics human interaction, tracks every component (scripts, tags, pixels, cookies, third-party apps, open-source dependencies), and proactively detects unauthorized behavior before damage occurs.
Reflectiz powers Web Exposure Management by providing comprehensive visibility into your web environment, mapping all website components into a single accessible inventory, and transforming vulnerabilities and threats into actionable insights. The platform answers critical questions: What assets are exposed? Which third-party dependencies pose risks? Where are the shadow IT vulnerabilities? This enables organizations to detect risks like supply chain vulnerabilities, unauthorized third-party tools, and shadow IT implementations,, which Reflectiz identifies and helps remediate before they cause regulatory breaches or security incidents.
● The platform supports key use cases including: Shadow IT discovery and management
● Third-party risk assessment and monitoring
● Supply chain vulnerability detection
● Web asset inventory and mapping
● Security insights and actionable intelligence
● Web skimming & Magecart protection
● Multi-framework compliance (PCI-DSS v4.0, HIPAA, GDPR, CCPA)
● Tag management governance
● Website privacy enforcement
BUILT BY CYBERSECURITY HACKERS THAT LIVED THROUGH THE PROBLEM
Reflectiz is led by a powerhouse founding team with deep cybersecurity roots. Idan Cohen (CEO) is the former Cyber Research Team Leader in the Israeli Defense Forces and ex-CTO of BugSec and Cynet, where he led AI-driven security innovation. His co-founder, Ysrael Gurt (CTO) is a ethical hacker ranked #22 in Google's Hall of Fame, with critical vulnerability discoveries in Facebook and Microsoft. Named Forbes 30 Under 30 in cybersecurity.
Together, they recognized that traditional web security ignored the browser—the most targeted part of modern web interactions—and spent six years building the best-in-class solution to fix it.
AI'S BACKBONE FOR SCALABLE GROWTH
Reflectiz is solving a critical, fast-growing problem in web exposure management with a purpose-built, agentless platform that enterprises can deploy in under 24 hours. With enterprise customers, low churn, and strong traction in compliance-heavy sectors like finance and retail, the company has proven product-market fit and a strong ability to scale.
As PCI DSS v4.0 and other privacy regulations (HIPAA, GDPR, CCPA) drive urgency for comprehensive web exposure visibility, Reflectiz is uniquely positioned to become the go-to compliance-led web exposure management platform. Its privacy-first architecture, six years of R&D, and proprietary behavioral analysis engine offer clear technical advantages over legacy competitors.
With expanding enterprise use cases and a clear product roadmap into server-side and supply chain risk, Reflectiz is poised to lead the next generation of Web Exposure Management in the evolving cybersecurity landscape. This is why we invested in Reflectiz.
If you'd like to learn more about our investment in Reflectiz, please feel free to reach out to Ivan Ong (Partner at AFG Partners).